Rotary’s vision and essence statements

Our vision

More than 1 million people around the world, including club members, staff, and the public, helped define Rotary’s vision. The result is a statement that inspires and engages while creating a pathway for our organization’s future.

Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves.

Our essence

Our essence statement originates from our vision and summarizes what Rotary is all about — leaders who come together, form relationships, and create positive change in communities at home and around the world. It also reflects the values that define Rotary: fellowship, integrity, diversity, and service and leadership.

By incorporating elements of this statement in our communications, we bring to life the essence of Rotary for those who don’t know us — showing how we differ from other organizations and why Rotary matters today.

Rotary joins leaders from all continents, cultures, and occupations to exchange ideas and take action for communities around the world.

Our values

Our values as an organization represent our beliefs and determine our behavior. Our values are also the basis for the guiding principles that define Rotary. We bring our values to life by showing how we use them to improve lives in communities around the world.

Fellowship: We build lifelong relationships.

Integrity: We honor our commitments.

Diversity: We connect diverse perspectives.

Service and leadership: We use our leadership skills and professional expertise to solve social issues in our communities.

Our Action Plan

Rotary's Action Plan builds on our past successes and sets our future direction to ensure that we continue to grow, unite people, and make a lasting difference. To achieve the vision of Rotary International and The Rotary Foundation, we've set four priorities that direct our work:

  1. Increase our impact
  2. Expand our reach
  3. Enhance participant engagement
  4. Increase our ability to adapt

Learn more about Rotary's Action Plan and how you can help us fulfill our vision of a better world.