Colors
Rotary’s brand colors should be used to create a consistent look across all Rotary communications. Our colors have been carefully chosen to complement one another in most situations and should be used in their pure forms, never altered nor screened. Each color includes formulations for the following uses:
- Pantone™ colors for print
- CMYK for 4-color process print
- Hexadecimal for web
- RGB for digital
Color Formulas
Rotary Royal Blue
As seen in the word “Rotary” in the Masterbrand Signature
PMS 286C
C100 M84 Y12 K3
Hex #17458f
R23 G69 B143
PMS 286C
C100 M84 Y12 K3
Hex #17458f
R23 G69 B143
Rotary Gold
As seen in the wheel in the Masterbrand Signature and the Mark of Excellence
PMS 130C
C0 M41 Y100 K0
Hex #f7a81b
R247 G168 B27
PMS 130C
C0 M41 Y100 K0
Hex #f7a81b
R247 G168 B27
Azure
As seen in the one-color version of the Masterbrand Signature and the Mark of Excellence
PMS 2175C
C100 M56 Y0 K0
Hex #0067c8
R0 G105 B200
PMS 2175C
C100 M56 Y0 K0
Hex #0067c8
R0 G105 B200
Sky Blue
As seen in the Interact logo
PMS 2202C
C96 M11 Y2 K0
Hex #00a2e0
R0 G162 B224
PMS 2202C
C96 M11 Y2 K0
Hex #00a2e0
R0 G162 B224
Cranberry
As seen in the Rotaract logo
PMS 214C
C13 M100 Y37 K0
Hex #d41367
R212 G19 B103
PMS 214C
C13 M100 Y37 K0
Hex #d41367
R212 G19 B103
Cardinal
As seen in the End Polio Now logo
PMS 485C
C6 M98 Y100 K1
Hex #e02927
R224 G41 B39
PMS 485C
C6 M98 Y100 K1
Hex #e02927
R224 G41 B39
Turquoise
PMS 7466C
C96 M1 Y31 K0
Hex #00adbb
R0 G173 B187
C96 M1 Y31 K0
Hex #00adbb
R0 G173 B187
Orange
PMS 2018C
C0 M66 Y100 K0
Hex #ff7600
R255 G118 B0
C0 M66 Y100 K0
Hex #ff7600
R255 G118 B0
Violet
PMS 2070C
C53 M100 Y0 K0
Hex #901f93
R144 G31 B147
C53 M100 Y0 K0
Hex #901f93
R144 G31 B147
Grass
PMS 355C
C99 M12 Y100 K2
Hex #009739
R1 G151 B57
C99 M12 Y100 K2
Hex #009739
R1 G151 B57
Powder Blue
PMS 290C
C26 M6 Y3 K0
Hex #b9d9eb
R185 G217 B235
C26 M6 Y3 K0
Hex #b9d9eb
R185 G217 B235
Moss
PMS 7537C
C36 M26 Y36 K0
Hex #a7aca2
R167 G172 B162
C36 M26 Y36 K0
Hex #a7aca2
R167 G172 B162
Lavender
PMS 665C
C21 M25 Y7 K0
Hex #c6bcd0
R198 G188 B208
C21 M25 Y7 K0
Hex #c6bcd0
R198 G188 B208
Taupe
PMS 7501C
C16 M19 Y42 K0
Hex #d9c89e
R217 G200 B158
C16 M19 Y42 K0
Hex #d9c89e
R217 G200 B158
Mist
PMS 2162C
C42 M30 Y21 K0
Hex #9ba4b4
R155 G164 B180
C42 M30 Y21 K0
Hex #9ba4b4
R155 G164 B180
Slate
PMS 2165C
C66 M44 Y28 K3
Hex #657f99
R101 G127 B153
C66 M44 Y28 K3
Hex #657f99
R101 G127 B153
Charcoal
Cool Gray 11C
C66 M57 Y52 K29
Hex #54565a
R84 G86 B90
C66 M57 Y52 K29
Hex #54565a
R84 G86 B90
Pewter
Cool Gray 8C
C49 M40 Y38 K4
Hex #898a8d
R137 G138 B141
C49 M40 Y38 K4
Hex #898a8d
R137 G138 B141
Smoke
Cool Gray 5C
C32 M25 Y26 K0
Hex #b1b1b1
R177 G177 B177
C32 M25 Y26 K0
Hex #b1b1b1
R177 G177 B177
Silver
Cool Gray 2C
C18 M14 Y15 K0
Hex #d0cfcd
R208 G207 B205
C18 M14 Y15 K0
Hex #d0cfcd
R208 G207 B205
White
C0 M0 Y0 K0
Hex #ffffff
R255 G255 B255
Hex #ffffff
R255 G255 B255
Black
C0 M0 Y0 K100
Hex #000000
R0 G0 B0
Hex #000000
R0 G0 B0
Storm
Warm Gray 10C
C50 M51 Y54 K17
Hex #7a6e66
R122 G110 B102
C50 M51 Y54 K17
Hex #7a6e66
R122 G110 B102
Ash
Warm Gray 7C
C42 M41 Y45 K5
Hex #968b83
R150 G139 B131
C42 M41 Y45 K5
Hex #968b83
R150 G139 B131
Platinum
Warm Gray 3C
C26 M24 Y28 K0
Hex #bfb7b0
R191 G183 B176
C26 M24 Y28 K0
Hex #bfb7b0
R191 G183 B176
Cloud
Warm Gray 1C
C15 M14 Y18 K0
Hex #d6d1ca
R214 G209 B202
C15 M14 Y18 K0
Hex #d6d1ca
R214 G209 B202