Rotary logos
It’s every club’s responsibility to help build Rotary’s brand recognition and protect the integrity of our logos and other trademarks. Every member can also be part of this. Your club is responsible for using Rotary logos correctly and consistently. Always use your customized club, district, or zone logo, rather than Rotary’s Masterbrand Signature alone, when you’re promoting your club or another Rotary entity or its activities.
Create a club, district, or zone logo by using customizable templates.
Masterbrand Signature
The Rotary, Rotaract, and Interact Masterbrand Signatures are the official logos of Rotary International. They combine the wheel with the word “Rotary,” “Rotaract, or “Interact” to the left for visibility and recognition. The Masterbrand Signature cannot be altered in any way. When your club is promoting events or projects in your community, use your club logo rather than the Masterbrand Signature. The presence of the Masterbrand Signature can incorrectly imply that the project or event is being organized or managed by Rotary International. Your club also shouldn’t use the Rotary Masterbrand Signature or your club logo for any project or event that’s controlled by another organization. These same branding guidelines apply to the Rotaract and Interact logos.
You can use either the regular or simplified version of the Masterbrand Signature on all print and digital applications. We do recommend using the simplified version if the logo will be smaller than 1.25 cm (0.5 inches) or will be embroidered.
Mark of Excellence
The Rotary wheel is the Mark of Excellence. This is a secondary logo that is mainly used on round items like road signs and merchandise. This logo also can be used as the round profile image on club, district, and zone social media pages. If you use it on items such as flyers or banners, you need to use it near your club or district logo. There is no simplified version of the Mark of Excellence — the words “Rotary International” always need to appear in the wheel.
RESOURCES AND REFERENCE
- Download Your Logos at a Glance
- Complete the Learning Center course Our Logo: Representing Rotary to learn more about using club logos.
- Learn more about how to avoid common errors when you use Rotary logos.