Images and videos
Our photography style
Our photography focuses on relationships, community impact, and action and engagement. The photos should always tell a genuine story. They should be powerful and evocative images that inspire and motivate the public and show that Rotary is made up of people of action. Photography that uses a documentary style (meaning that the subjects of the image are not posed) usually accomplishes this best.
Download images to help you create your own Rotary communications.
Using videos
Videos are an effective way to increase people’s awareness and understanding of what Rotary accomplishes in a community. You can download professionally produced and ready-to-use Rotary videos or create your own.
Creating your own videos
When you create content for your own videos, remember these tips:
- Be upbeat. Show how your members are people of action.
- Identify local needs and demonstrate how the club worked with the community to learn more about those needs and find solutions.
- Show, don’t tell. Film your members working together as partners with community residents to create positive change.
Customizing Rotary videos
Build awareness of your club in the community by localizing Rotary’s People of Action videos.
Download a video today to start promoting Rotary and your club in your community.
Follow these tips for customizing Rotary’s videos:
- Add contact information. The customizable versions leave five seconds at the end for you to add information about your local Rotary club or district. If you need help doing this, ask your local TV station or a video-editing facility.
- Record the audio in your language. The 30- and 90-second videos are available without a voice-over. This allows someone else to record the script in whatever language or dialect is appropriate.
Getting permission
It’s important to obtain signed, written permission from every person visible in the image or recording before you post it to your website or social media accounts. This applies to people in your club, all participants or attendees in any service projects, and people walking by in the background. Written consent should include the name of the subject and a statement that says they agree to be recorded and that the person recording them may use the recording.
If possible, avoid including anyone under age 18. If you do include them, be sure to get written permission from the parents or guardians of any children who appear in the video.
If the video is taken by someone else, have that person license its use to your club and make sure the subjects have granted permission for you to use their images or voices.
Resources and reference
Find courses and resources about creating images and videos, from both staff and members, in the Learning Center.
Find more information about privacy and copyright considerations.