Our brand

We are people of action

For more than 100 years, Rotary has united leaders who are committed to using their expertise to improve communities. While we’ve made a significant difference around the world, many people still don’t fully understand who we are as people of action and what makes us unique. People of Action isn’t an advertising campaign. It’s the way we talk about and present ourselves and it supports the message that, together, we envision a world where people take action to create lasting change. It’s a message based on stories of local impact, so it’s important that we tell our story in ways that help people everywhere understand what Rotary does, how we’re people of action, and why our work matters.

Create powerful messages

People’s perception of Rotary comes from their experiences with our clubs and programs, as well as from the stories we tell and the images we share. In addition to offering people a great experience, keeping our communications consistent and compelling strengthens our brand and reinforces that we’re people of action. A strong brand helps us engage and attract more members, participants, donors, and partners.